My special guest in this episode is Luke Canham.

As a kid, Luke was the Ideas guy in the house. 

If something needed to be fixed, a roll or macgyver tape and some blue tack and he was your man. 


Luke is a big kid at heart which has allowed him to stay a creator and a visionary. 

He is also a loving Husband, a Father & a big ideas business owner with 35 years of lessons, hard knocks & experience managing 100s of staff across multiple locations across 2 countries in high-risk and fast-paced industries. 

Luke learned along the way that all businesses or companies are actually “training companies”.

And he believes that the struggle most businesses face when trying to grow and employ new staff is not caused by the people they hire (which is usually to blame); it's because the people they hire are not supported and appreciated consistently. For Luke, the better you can train and support, the better the outcomes for everyone. 

He has recently coined the “sandcastle effect” and wants to bring awareness to what it is and how it can be managed, so it doesn't become the silent killer that ultimately destroys a business. 

Luke has been studying and recording data on human behaviour for 15 years while testing and searching for interventions and strategies that can be used to find the elusive ‘sweet spot’ in a business. 

He also believes that he is on the cusp of a breakthrough strategy that uses positive daily reminders and research from current social media strategies to build stronger businesses where people feel appreciated WITHOUT taking away valuable time to actually get the work done.

Listen to the full episode here 👇

What if you could empower your people to make the right decision, even when you aren't there?

A radical new approach to recruit, onboard, upskill and maintain team morale and standards with UGC videos combined with positive daily reminders is now within reach of everyone.

Join me Live in the next podcast episode as I explore with my special guest Luke Canham, founder of MultiplyME, how to build culture, camaraderie & ownership within a business.

Some of the questions we will be diving deep into are:

1- What is the sandcastle effect, and why it kills staff retention and happiness

2- Why your training strategy should be the same as your social media strategy

3- How to stop the repetitive training and explaining you are doing and get time back in a staff care program, unlike anything you've seen before.

Luke Canham | Multiply Me

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