With no formal business education, Samer Tutunji goes from being a chemist and a yoga teacher to successfully creating and leading his business Eshmoon. In this first part of my conversation with Samer, he reveals his philosophy and thinking behind creating and leading Eshmoon in the very challenging market of Beirut Lebanon.

Listen to the full episode here 👇

Some key questions I ask Samer:

• 01:13: Where the idea of starting Eshmoon came from

• 03:08: Why for Samer Eshmoon is not a business and how does this approach contribute to the success of Eshmoon

• 10:28: What were the main challenges that Samer faced when first starting his business and how he overcame those challenges

• 15:57: How Samer conquered his fear of selling

• 19:45: How important was yoga for him to succeed in creating and running Eshmoon

• 26:04: Why Samer barely reads the CV when recruiting new team members and where his focus goes instead

• 33:37: What’s Samer’s secret behind creating successful products

And so much more than that…

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More about Eshmoon

Eshmoon is a brand of healthy and Holistic products made from natural and organic ingredients founded in 2012 by Samer Tutunji chemist cook and yoga teacher. In 2018 Eshmoon Holistics won second position in the Brilliant Lebanese Awards for title of business of the year. Famous for its healthy chocolate truffles spreads and tablets, Eshmoon has a variety of culinary products ranging from cereals to nut butters and coffee. Distributing in health and food stores in Lebanon, Eshmoon is starting to export its products to international markets like UK, Canada and UAE.

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