Ep.11 The secret of influence through storytelling
Once upon a time, a California girl went to China and started the greatest adventure of her life…
An entrepreneur based in Shanghai and the COO of the N°1 LinkedIn Marketing Agency, Genius Group, Tamar Hela helps Fortune 500 companies generate leads through LinkedIn.
As the Co-President of LinkedIn Local Asia, she's created a network of communities made up of LinkedIn lovers, embracing the original idea of LinkedIn Local: getting to know ‘’the person behind the profile’.’
Her Shanghai community has more than 3000 members, making it one of the most professional and active networks in China, recognized by LinkedIn China.
Tamar also teaches the next generation of digital marketers as a Professor at Emlyon Business School, showing them what it's really like and how to apply real-life practices to marketing rather than theoretical nonsense.
Listen to the full episode here 👇
Some key themes that Carole explores with Tamar:
01:57: Tamar's elevator pitch
02:44: How she and her business partner Julien come up with their business name
06:12: The definition of 'luck' for her
08:13: The power of mindset and how to build emotional fitness
11:44: The rituals she's developed over time that led her to success
14:58: The top x3 mistakes business owners make when marketing on LinkedIn
17:26: Why storytelling works in marketing
26:31: The most common LinkedIn myths that need to be busted
30:08: What to look for when choosing a business partner
33:11: Her top challenges as a business owner and team leader
37:32: Attracting the right talents to join your team
42:44: The importance of creating a community around your business
49:43: What changed with CoVid and the emerging trends on LinkedIn
52:02: The big WHY of Genius Encel
54:13: A book that created a big impact in her life
55:19: The 30-day challenge that she'd throw to the listeners
And so much more than that.
The secret of influence through storytelling
With Tamar Hela | COO of Genius Group
About the Genius Group
We help Fortune 500 companies to get leads through LinkedIn. Working with businesses in various industries, we design and manage strategic LinkedIn marketing campaigns to target the right leads to help close sales.
Our processes consistently yield huge ROI for our clients, which includes the following strategies:
Design a LinkedIn marketing strategy that is customized to fit your business development goals and fits with your broader marketing plan.
Build your database of LinkedIn connections, directly connecting you with hundreds of high value prospects and faster turnover to talk to them on the phone or meet face-to-face.
Design an ongoing messaging campaign to keep your message in front of your most important prospects. When they're ready to buy, they will think of you.
Thought Leadership strategies on LinkedIn to attract prospects in your space, giving you a tremendously valuable permission asset to further solidify your authority and generate leads.
Join me in the Leadership Activators Facebook group and be surrounded by like-minded people who are on their way to developing emotional mastery.
