Ep.21 The Power of Perception in Business
“Entrepreneurship is responsibility. Leadership is influence and clarity.”
My special guest in this episode is Eyob Yesus.
Eyob is the director of The Experience Index and has founded two event-based brands to create experiences that connect people. Icon Corporate Events is a corporate event management company and Growth Gen which is a member-based organisation that runs a series of virtual events that supports small business leaders.
With a career spanning more than 21 years in the events industry, Eyob counts himself fortunate to have worked in one of the best industries in the world and delivered so many exciting and engaging events. From music festivals to corporate events that deliver value to attendees, He leans into his creative side to organise events that deliver experiences to connect people. He is also a small business leader that understands what contribution events bring to this world and wants to deliver experiences that simply connect people.
Listen to the full episode here 👇
Some key themes that Carole explores with Eyob:
Some of the key questions that I explore with Eyob:
His definition of the word entrepreneur
What led him to embark on his entrepreneurial journey
How perception shaped his business and life
How he pivoted his business when CoVid hit
The meaning of the word leadership
His top personal values and how they translate into his business values
A book that he's recently read that he'd recommend?
A 30-day challenge to our listeners, a challenge that will change their business and of course their life.
And so much more than that.
The Power of Perception in Business
With Eyob Yesus | Founder and Director of Growth Gen
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