You know, I find it interesting that so many entrepreneurs feel like hiding under the table when I start a conversation about sales skills. And when they consider why this resistance, they realise that it’s mainly because they don’t like to ‘be sold to’.

Young entrepreneurs are constantly being told to ‘fake it until you make it’. I feel for you – and all young game changers and entrepreneurs – being hammered by this message from all sides. And, because you listen to what the seven-figure-turnover business owner and multimillion dollar dude tells you, you fall into the trap. And then, all too often, you hit a downward spiral.